Teaching Learning Approaches - Multimedia Essay

Teaching Learning Approaches - Multimedia - Essay Example type II diabetes, the humanist theory will be suitable since it considers that real learning is something that the patient discovers for him/herself, basing on the fundamental principle that learning must always be grounded on learner-centered objective identified by the learner him/herself (Aujoulat, 2007). Moreover, the paper will incorporate two multimedia materials that will be used in training the patients. The multimedia to be used will use interactive health websites and virtual communities since the patients to be educated are adults who are well exposed with the digital world of IT. The humanistic theory will incorporate both Maslow hierarchy of needs by Abraham Maslow and humanistic approach o psychology by Carl Rogers. Developed by Abraham Maslow, humanistic theory is based on the concept that experience is the key phenomenon in the study of human learning and behavior as well. Maslow based his emphasis on creativity, choice, values, all distinctively human qualities, self-actualization, and believed that subjectivity and meaningfulness were always important than objectivity. Maslow believed that full development of human potential, worth and dignity are the ultimate concerns. According to Maslow (1968), human motivation is based on a hierarchy of needs: physiological, safety, love/belonging, esteem and self-actualization. Tentatively, Maslow tried to prove that the drive to learn is intrinsic thus; the main purpose of learning is to bring about the highest level of the hierarchy of needs, which is self-actualization. In this regard, the objective and process of the educator should include this process (Frick, 1987). Maslow argued that learning contributes to the psychological health of the learne r and came up with learning goals: discovery of one’s vocation or destiny, realization of life as precious, sense of accomplishment, developing choice, satisfaction of physiological needs, grappling with the critical existential problems of life and impulse

Marketing Strategy of Coffee Making Equipment Manufacturers in China Assignment

Marketing Strategy of Coffee Making Equipment Manufacturers in China - Assignment Example â€Å"In the 1990s, the main consumers of roasted coffee in China were expatriates. Germans wanted one kind of roast, Italians wanted it another way and so on, making it hard for a roaster to find one blend to please all†.  The above-mentioned statement bears testimony to the fact that the market in China has braced itself for the coffee boom. But to fully know the market thereof such equipment, there is a need to conduct proper market research there as well.This research should be conducted using both primary and secondary sources. The data needs to be collected and collated so that we could gauge the market for such research.The following primary sources could be used: questionnaires, interviews, consumer panels, stock counting, observation.All of these aforementioned types of primary sources have their own advantages and disadvantages. The main advantages are:- They elicit direct responses.- They provide accurate data. - They give the researchers a chance to have direct i nteraction with the target market.The main disadvantages are:- They might be biased.- Costly to conduct.- Difficult in terms of accessibility.- They might give one a one-sided picture of things.The secondary sources that are also called the ‘desk research’ methods include the following: newspapers and magazines, government reports, official statistics, specialist journals.The main advantages of such a method are fewer costs involved, fewer hassles, information is authenticated, easy accessibility. The main drawbacks are:- Data might be biased.- It could be out-dated.