Rise and fall of marks and Spencer Essay Example

Rise and fall of imprints and Spencer Essay At the point when Michael Marks built up a penny bazaar in mid 1880s, it was the start of a British example of overcoming adversity that nobody could have anticipated. Imprints Spencer Group (MS) has been an unbelievable association for longer than a century. Be that as it may, following quite a while of progress, the retailing monster demonstrated an alarming sign. This examination gives an exhaustive and basic assessment of the progressions at MS from mid 1980s to 2002 and the aftereffects of its administrations tries. This is attempted by looking over the historical backdrop of MS and its experience. Vital instruments like SWOT examination, PEST investigation , Porters five model industry examination , BCG Matrix and the Value Chain investigation are utilized to assess the entire range of components that added to the ascent and decay of Marks and Spencer. An endeavor is additionally made to propose future systems to be received to recapture the lost ground. MS Background The organization was begun in Leeds in 1884 by Michael Marks , a Russian foreigner. After ten years , Tom Spencer got association together with Marks and MS was conceived (Beaver, 1999). Their organization had all the segments of progress, joining innovative pizazz with the business skill required to make a string of Penny Bazaars (Christopher, 2001). During the 1920s, the business practiced a progressive arrangement of purchasing straightforwardly from producers as opposed to experiencing wholesalers. These extraordinary associations with providers gave the business a favorable position and accommodation that couple of its rivals could coordinate. We will compose a custom exposition test on Rise and fall of imprints and Spencer explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on Rise and fall of imprints and Spencer explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on Rise and fall of imprints and Spencer explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The development of MS was quick and in 1926 it was recorded in the London Stock Exchange as an open organization (Whitehead, 1994). After two years, Simon Marks assumed control over the reins of MS from his dad. He presented the St. Michael brand , an image of greatness and quality. In 1930s, MS lead store was opened at Marble Arch, London. A while later, food divisions, which sold canned items, were brought into the organization. Also, MS began to made invasions into the remote markets in 1970s and had a blended accomplishment in its outside tasks. It opened its first abroad store in Canada in 1973 and afterward the development proceeded in Europe (Daniels, 1995). It likewise traded its St. Michael brand product to diversified stores in seventeen nations. This ecological investigation creates data which is organized and coordinated in an important manner for advertising and vital arranging process as for the present and foreseen circumstances. The inward conditions are investigated utilizing the quality and shortcomings where as the chances and dangers are broke down for the outside. The nitty gritty components that describes the qualities , shortcomings , openings and dangers are recorded as Appendix I. Irritation Analysis Through the PEST investigation the outer full scale condition is investigated. Here components relating to the political, practical socio-social and innovative viewpoints are investigated. Political The security of the current work government, its tax collection arrangements, hostile to monopolistic strategies, the business laws and the development of the opposition commission so on are directly affecting the retail business just as M S. Mergers and acquisitions are not energized and thus altogether explored. Due to the nearness of the solid worker's organizations the organizations are not in a situation to present activity improvement similarly as the incredible Marks could present it in Marks and Spencer, following the Second universal war. As such firms have needed to adjust to wage rises and have been compelled to discover different approaches to bring down expenses. Stores, for example, Tesco have in the past decreased expenses by abusing providers by exploiting their solid purchasers dealing power. Ranchers specifically have been the subject of such abuse however the administrations rivalry commission has since endeavored to amend the circumstance by presenting a code of training (BBC online 2001, Supermarkets code too powerless ) Financial Company charge is at present 30% for enormous firms. Assessment credit is took into consideration innovative work. Expansion and loan fees are at sensible level with positive pointers in GNP development rate. Despite the fact that recessionary patterns are estimated about its extraordinary impacts are not yet noticeably found in the economy. Obviously the economy give indications of debilitating. The hidden pace of expansion was 2.3% for March 2002. The Bank of England is endeavoring to keep swelling underneath 2.5% and would like to forestall an ascent in loan costs. An ascent in loan fees will confuse any financing choices and may obstruct any drawn out ventures as it will build the expense of obligation as such elective types of speculation, for example, value become an increasingly alluring type of venture however truly value fund is rarely utilized for financing long haul destinations because of the way that it tends to be exorbitant and will weaken investor control. For as long as two years the expectation of an approaching downturn has posed a potential threat however this has not occurred. Numerous financial specialists foresee a fast approaching downturn. On the off chance that that forecast is demonstrated right , history directs that , in the midst of downturn , customers will be more value delicate and less inclined to buy costly products because of an absence of discretionary cashflow. Socio-social Current patterns recommend that throughout the most recent 10 years there has been a huge ascent in the fame of mass purchasing , with food things specifically being purchased in mass. Additionally there has been an expansion sought after for helpful nourishments, for example, sandwiches and microwave suppers. The effect of September eleventh related to the ascent of good cause activities propose that numerous individuals are probably going to embrace a progressively thoughtful view to world issues and in this way more noteworthy significance is probably going to be set on corporate duty and noble cause activities. In spite of the fact that Tesco and Gap rehearses in the past have been esteemed untrustworthy but then their benefit was not unfavorably influenced. Innovative The ever-expanding prevalence of the Internet and the appearance of broadband innovation has brought about numerous organizations presently offering on the web administrations taking into consideration home shopping. The utilization of unpredictable PC frameworks has empowered firms to mechanize and quicken numerous techniques recently done by hand. Connected framework have likewise empowered simpler record assortment, factual investigation and distinguishing proof of segment information Doormen Five Model Industry Analysis The broadly acknowledged and regularly utilized Porters five model industry examination settles upon the business elements which thusly are affected by the powers of full scale and small scale situations. This examination isn't one of action alone yet an on-going procedure. These powers practice relative force at a state of time and it is extremely imperative to distinguish which of these five powers are the key powers at activity and develop a procedure to situate itself to make the most of the chances and over come the dangers. On account of the dynamic idea of these powers the investigation is to be rehashed on an on-going premise in order to deny of the likely contenders to overwhelm , recapture , support and improve the piece of the overall industry and development as the circumstance requests. The dangers from the New participants , purchasers and providers bartering power , substitutes and serious contention are broke down and appeared in Appendix II Doormen 5 powers model recommends that when purchasers apply a serious extent of decision and can look over an assortment of substitutes item quality, value, item separation and marking are probably going to become common factors as concerns the accomplishment of a firm. As such this is probably going to be normal inside the market MS works as there is a serious extent of rivalry brought about in immediate and roundabout structures meaning purchasers (clients) will have a serious extent of decision therefore firms must oblige this in the habits plot above. Also the whimsical idea of the style business for example item life cycle is low because of regularly changing style patterns implies that a speedy and proficient reaction to client request can fundamentally influence the level of progress a firm encounters. Furthermore a consciousness of future natural conditions can be of fundamental significance to an organizations accomplishment as the significance of value, item quality markin g and separation can change significantly inside various conditions. For example during a time of downturn cost turns into a predominant factor, which is probably going to direct client decision. Though during a time of thriving quality and brand become prevailing components. The Core Competences Critical Success factors and Competitive Advantage Center abilities emerges from the one of a kind and particular way that M S fabricates, creates , incorporates and conveys its assets and skills. It very well may be assessed this way. M S has a reasonable client center. As a result of the inbuilt , hearty skills the uniqueness of M S can't be effortlessly imitated. With respect to its adaptability this is one zone in which M S didn't react convenient in satisfactory measure. They lingered behind different rivals in adjusting to the adjustments in the market or industry conditions. The organization has addressed a severe cost for this laxity. The degree to which worth is added to the item/administration is very is acceptable. At last, concerning supportability M S couldn't hold the beat of its energy and walk despite the fact that it is as yet the market head. The basic achievement factors and center skills are pictorially portrayed and is appeared in Appendix III. Serious

Defining the Soul in Walt Whitmans Song of Myself Essay -- Song of Mys

Each sentence in Walt Whitman's Melody of Myself will in general either rehash or negate. He even says of himself, I repudiate myself (Lauter, p. 2793). This can make Whitman's verse a touch of confounding to a few. In his numerous verses, meaning of the spirit is equivocal and to some degree conflicting. Whitman says, Clear and sweet is my soul....and clear and sweet is all that isn't my spirit (Lauter, p. 2745). What I trust Whitman is stating here is that his spirit and everything else that isn't his spirit, including the spirits of others, is clear and sweet. He proceeds to state in the lines following, Needs one needs both... (Lauter, p. 2745). At the end of the day, a spirit can't be clear on the off chance that it isn't sweet and a spirit can't be sweet in the event that it isn't clear. On the off chance that it doesn't have one of the characteristics, at that point it can't have the other. By his words, a spirit is certainly not a spirit except if it has the two characteristics: clear and sweet. He says numerous lines down, I trust in you my soul....the other I should not demean itself to you, And you should not be humbled to the next (Latuer, p. 2746). Whitman ... Characterizing the Soul in Walt Whitman's Song of Myself Essay - Song of Mys Each sentence in Walt Whitman's Tune of Myself will in general either rehash or negate. He even says of himself, I repudiate myself (Lauter, p. 2793). This can make Whitman's verse a bit of befuddling to a few. In his numerous refrains, meaning of the spirit is uncertain and to some degree conflicting. Whitman says, Clear and sweet is my soul....and clear and sweet is all that isn't my spirit (Lauter, p. 2745). What I trust Whitman is stating here is that his spirit and everything else that isn't his spirit, including the spirits of others, is clear and sweet. He proceeds to state in the lines following, Needs one needs both... (Lauter, p. 2745). As it were, a spirit can't be clear in the event that it isn't sweet and a spirit can't be sweet on the off chance that it isn't clear. On the off chance that it doesn't have one of the characteristics, at that point it can't have the other. By his words, a spirit is certainly not a spirit except if it has the two characteristics: clear and sweet. He says numerous lines down, I have faith in you my soul....the other I should not humble itself to you, And you should not be dishonored to the next (Latuer, p. 2746). Whitman ...

More Psets!

More Psets! I woke up this morning at 8:15, 45 minutes after my alarm was going to go off. I go and look at my computer (which is supposed to be my alarm clock) to find that the power adapter askew enough that my laptops battery had completely drained. I wait 20 minutes for the shower, and then trudge through the rain to Sunnys, the greatest breakfast joint in Cambridge, to meet some friends for breakfastonly to run into them walking to campus on my way there. And thus began the second of the dreariest, grayest, rainiest first two days of school I can remember. Fortunately, I was intentionally getting up well before my classes started and the breakfast was tasty, so it all works out in the end. Anyway! Enough of that. I think of my list of potential blog entries as a stack, not a queue I do the most recent things first. So today Im exploiting that property to put off writing about last semester even longer in favor of the classic what-classes-am-I-taking-this-term post. Im signed up for 66 units of classwork this year. In theory, one unit corresponds to one hour of work per week, be that in the classroom, in lab, or at home. In practice, the correspondence usually isnt so great, but its still a good indicator of just how hosed youre going to be. To put this in perspective, for the last two terms Ive signed up for 51 units. This should be an interesting term. (Additionally, courses are broken down by how the expected distribution of hours, to give you a sense of how you will be spending your time. These are usually written A-B-C, which means A hours in the classroom, B hours in lab, and C hours doing out of class work. Ill go ahead and put those in, too.) 6.003 Signals and Systems (4-2-9): This class covers basic signals analysis, how to build filters, and analyzing things in the frequency domain, instead of the time domain by using Fourier, Laplace, and z-transforms. Lots of cool concepts, but the class has a reputation for being grungy math part II (to 6.002s grungy math part I). 6.004 Computation Structures (4-3-8): Alternatively titled by the instructors as The Way Digital Things Work. This class starts at the level of MOSFETs (basic electronic switching devices) and moves up through gates, modules, integrated circuits, processors, and a basic operating system. By showing you how to take some small thing, build something bigger, and then stop caring about the smaller thing, you learn how to build very, very complex components with millions or billions of individual MOSFETs. And in the process, you do actually build each of these pieces in simulation, using software that was designed for the course. 6.004 has a reputation for being one of the best classes in Course VI, and many people (Jessie included, I believe) count it as their favorite class at the tvte. This term, 6.004 is being co-taught by Steve Ward and Chris Terman. Im really excited about having another class with Chris, who was the professor for 6.111 last term. 6.033 Computer System Engineering (5-0-7): According to the Underground Guide Course Evaluations, covers everything you ever wanted to know about computers, but didnt know to ask. Things from how the X Windows System works to why Worse-Is-Better is a better development philosophy than Do-The-Right-Thing (the jurys still out on that one, for the record, or at least I think it is). It should be a good class, and the lecturers are supposed to be excellent. This class is also a CI-M, a communications intensive in major course. I have to have two to graduate, so this will finish off that requirement (6.111 was one as well). 18.440 Probability and Random Variables (3-0-9): Many of the EE-related classes require a probability class, either 6.041 or 18.440, which is supposed to be a little more mathematically rigorous. A friend of mine just changed his major to 18, and has to take 18.440 as one of the requirements, so I figured Id take that, because classes are always more fun when youre taking them with people you know. (Ok I wrote that blurb this morning, but having actually been to todays lecture, Im actually really excited about it, because while I usually hate probability, Professor Kelner seems to be a really good teacher who gives very well prepared lectures. Hes a recent MIT graduate student, so he also seems to be fairly understanding of students needs for example, hes planning to hold one set of office hours the night before the psets are due.) 17.42 Causes and Prevention of War (4-0-8): The only reason I signed up for this class is that lots of my friends were as well. Ive never taken a political science class before, so this should be interesting. Its a CI-H (communications intensive humanities). I need two of these as well, but I already have 2, so Im actually taking this one because it counts towards the HASS-D requirement (you have to take classes in a certain variety of disciplines. Please dont ask me to explain the various HASS requirements. I honestly dont think anyone really understands them). Hmmwell, I wrote just about everything up above this morning. Then classes happened, I got distracted, and am only just now finishing. It turns out that the end of my day made the perfect counterpart to the start of my day. First, some background. My room doesnt get much circulation, so as a general rule, I leave my window opened a few inches when I leave in the morning so that its not uncomfortably hot when I get back from classes. This is normally fine even when it rains because Burton-Conner has the interesting property that it always seems to be at a higher pressure than the outside world. That, combined with the screen in the window, seems to keep my room cool and dry. Of course, today I leave W20, where I had been doing homework, to walk home. After a day of fairly clear weather, its raining again, and harder than before. So I get back to my dorm soaked, and walk up to my room to find the third of my bed closest to the window nicely doused by the rain. But thats ok. It was a good day. My classes are interesting. My professors are good. It should be a good term.

Supply Chain Management Pepsico Inc. Essay - 1699 Words

In 2010, PepsiCo Beverage Company (PBC), a working unit of PepsiCo Inc. (PepsiCo), the second biggest sustenance and refreshment organization on the planet, got the inventory network advancement recompense from the Council of Supply Chain Management Professionals (CSCMP). PepsiCo was given this grant for its creative conveyance procedure, the Direct to Store Delivery show, that decreased framework wide stock, disposed of stockroom space imperatives, upgraded the potential for boundless SKU development, and conveyed distribution center expense reserve funds. In the wake of indicating tremendous development in the 1990s and early2000s, PBC thought that it was hard to deal with its dispersion focuses and distribution centers. The case takes a gander at how the organization attempted to streamline cramped stockrooms and how it resuscitated its conveyance methodology utilizing mechanization innovation. The case likewise highlights the advantages of aggregate store network change for PepsiCo. This case can be utilized by MBA/MS understudies considering Operations Management as part their educational modules. Overview of PepsiCo’s food business PepsiCo Inc. (Enthusiasm) is a main nourishment and drink organization that makes and conveys its items in more than 200 nations. Nourishment items that PepsiCo makes incorporate chips, seasoned snacks, oats, rice, pasta, and dairy-based items. The organization s refreshment item portfolio incorporates carbonated sodas, juices,Show MoreRelatedSupply Chain Mgt of Pepsi1340 Words   |  6 PagesSupply Chain Management of PepsiCo ------------------------------------------------- Case Details: | Case Code | : | OPER102 | Case Length | : | 14 pages | Period | : | 2005-2011 | Organization | : | PepsiCo. | Pub Date | : | 2012 | Teaching Note | : | Not Available | Countries | : | US; Global | Industry | : | Food and Beverages | ------------------------------------------------- Abstract: In 2010, PepsiCo Beverage Company (PBC), an operating unit of PepsiCo Inc. (PepsiCo)Read MoreThe Supply Chain : Pepsico, Inc. Essay704 Words   |  3 PagesPepsiCo, Inc., the supply chain provides through contrasting assignments in Maintenance, production, quality, warehouse, and fleet operations. The assignments built on performing expertise versus specified intervals. Centered on implementation, contenders possess exclusive chance to progress quickly of growing degrees of accountability directing to executive positions. Keep in mind, an employee of PepsiCo, has access to an assortment of controlling locales within the Drink, Nutriments, and CompanyRead MoreDemand Forecasting for Pepsi927 Words   |  4 PagesPEPSICO, INC. Custom Supply-Chain Planning Solution Enables PepsiCo to Optimize Manufacturing and Distribution against Seasonal Sales Demand PEPSICO BUSINESS NEEDS AND CHALLENGES PepsiCo approached PCA, seeking improvements to how they managed their supply-chain planning and forecasting operations — their ability to optimize manufacturing, distribution and warehousing of hundreds of different beverage products and snack foods against seasonal sales projections across European, Middle East andRead MoreSwot Analysis Of Pepsico1602 Words   |  7 PagesFocusing more on operations management which is a key core to operating a successful company like PepsiCo. Significantly the mission statement of this company states â€Å"As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, ourRead MoreSupply Chain Management At Pepsico2261 Words   |  10 PagesSupply Chain Management at PepsiCo PepsiCo s supply chain control was based totally on the idea of collaboration and integration. The corporation took numerous initiatives to have an extra collaborated and included supply chain, which might come to be a supply of aggressive benefit. Pepsi Co History PepsiCo, a Fortune 500, American Multinational enterprise is underneath the food client product industry and is the arena leader in convenient foods and drinks. The Pepsi brand and other Pepsi-Cola productsRead MoreInternal Factor Evaluation ( Ife ) Matrix1164 Words   |  5 PagesInternal Factor Evaluation (IFE) Matrix The IFE matrix is the strategic management tool used to evaluate internal strengths and weaknesses of PepsiCo. The strengths of the company are measured using a numerical rating of 4-major strength or 3-minor strength and the weaknesses are measured using 2-minor weakness or 1-major weakness. Given the ratings listed on the matrix, PepsiCo receives a total weighted score of 2.93 out of a total available score of 4. The company surpasses the average score ofRead MoreFinancial Ratios Of Pepsico Inc Essay868 Words   |  4 Pagesprofitability, asset management, liquidity, and solvency. Table 1, below, will show financial ratios of PepsiCo Inc. The table consists of 5 major elements. Profitability refers to how much income was generated by PepsiCo Inc. Then, asset management refers to how effectively the invested assets were used in the business by PepsiCo’s management team. Liquidity and solvency are the related conception of analyzing financial risk. Liquidity refers to the ability of PepsiCo Inc. to generate cash andRead MoreTriple Bottom Line of Pepsico Essay examples680 Words   |  3 Pagesstarted in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’sRead MoreThe Industrial Revolution Of The Late Nineteenth And Early Nineteenth Century2137 Words   |  9 Pagesexpanded their markets, but also rely on labor and raw materials from all around the world. For example, PepsiCo Inc. employs a global workforce to drive their business, Apple Inc. acquires their component supplies from companies spanning the globe, and The Boeing Company uses a global distribution system in order to market their products to airlines in various regions of the world. PepsiCo Inc. was established in 1965 with the merger of Pepsi-Cola and Frito-Lay. Ever since, the company has been expandingRead MoreMarketing Plans At Pepsico ( N.d )1182 Words   |  5 PagesMarketing plans at PepsiCo PepsiCo (n.d.) is a global food and beverage leader with a diverse product portfolio that includes 22 brands that each generates over $1 billion in revenue (â€Å"Global Brands†, n.d.). While PepsiCo is second only to Coca-Cola in the production of CSD beverages, PepsiCo is the number one producer of snack foods in the world (Hoovers, Inc., n.d). Pepsico â€Å"has outgrown Coca-Cola in terms of revenue over the last five years† (Cardenal, 2013, n.p.) because PepsiCo is able to leverage

Essay about McCarthyism versus the Salem Witch Trials

Many people in this world are accused of crimes so absurd that when put to trial, they name others of the same crime to redirect the focus from them to others like it happens in the actual day, every year, with minor cases. McCarthyism was one of those cases that changed history, likewise the Salem Witch Trials. McCarthyism had the same effect on people, people who were accused of communism blame others to lessen their penalty like in the Salem Witch Trials, so how the Salem Witch Trials and the McCarthy Era can connects although the great difference in time? Joseph McCarthy was a United States senator in the mid twentieth century who believed that the communists were taking over the State Department and were shaping the foreign†¦show more content†¦Ã¢â‚¬Å"This is the time of the cold war. This is the time when the entire world is split into two vast increasingly hostile armed camps† (Joseph McCarthy). He thought that to find the peace that people wanted they could no longer close their eyes and close their ears to the problems in the government and in the world. To think that the communist revolution could not be carried out peacefully within the framework of a Christian democracy means one has either gone out of ones mind and lost all normal understanding, or has grossly repudiated the communist revolution. He knew that â€Å"The time was now†, that when a great democracy is destroyed, it will not be because of enemies from without but because of enemies from within (The Annals of America). One thing that can relate to the McCarthy Era is the Salem Witch Trials in 1692. McCarthy started McCarthyism as the group of girls started The Salem Witch Trials. He was like the group of girls, accusing innocent people of false acts. In the crucible many people were hanged, and in the McCarthy era many people lost their jobs, and were basically black mailed. Some of the events that were the same would be the hype in the towns. In Salem people were going crazy over the witch craze they could not take it anymore. In the United States many people were listening to McCarthy as people in Salem were to the girls, McCarthy was accusing people of incorrect acts, and the United States people believed it. In the events that happened in theShow MoreRelatedThe Crucible by Arthur Miller1085 Words   |  5 PagesCrucible,’ deals with the internal/external conflicts of protagonist John Proctor, during the witch trials of Salem; showing the effects of â€Å"an individual opposed to the will of the majority.† Through the mass hysteria caused by Abigail, corruption of justice and weakness of man; we see clearly the effects of fear and how Miller’s work translates into his own situation, during the introduction of McCarthyism. The most dominant outward human conflict between individual and society, is shown as ProctorRead MoreThe Crucible By Arthur Miller1355 Words   |  6 Pagesproves his point through The Crucible, a play about the Salem Witch Trials. Miller attacks the red scare, which was a time of fear of communism growing in America, and proves the how similar the two events were, and how they are important. As a political allegory of the red scare, Miller’s relatively accurate comparison between the red scare and the Salem Witch Trials through The Crucible demonstrates the theme of subjective reality versus objective reality, the dangers of lies and slander, and alsoRead MoreThe War Of Good Vs Evil1292 Words   |  6 PagesSamantha Avila Dr. Vance English 3 Honors, Period 2 13 October 2017 The War of Good Versus Evil Evil and good are at the end of very different spectrums; one meaning profound immorality while the other simply meaning moral. A character’s viewpoint on life very much defines the type of person he or she is. People can have differing opinions on what they consider to be good and evil. Lies, ignorance, injustice, wrath, greed, and so on are normally placed into the category of evil. Truth, knowledgeRead MoreEssay about The Fear of the Noose in The Crucible by Arthur Miller713 Words   |  3 Pagesin the book The Crucible by Arthur Miller. Arthur Miller establishes a period in the American history known as the Salem witch trials of 1692. It is a well built Puritan society in which the citizens are bonded with the church. During this time McCarthyism was in play, it was the anti-communist suspicions into the U.S. The theme in the story The Crucible was honesty and truth versus scapegoat. Arthur Miller used the noose to lead the reader to the theme of honesty vs. scapegoat. The noose represents

Change for the Better Free Essays

Never would he have thought that we would have ended up loving t there, falling in love, and learning about the culture as much as he did. Although a person’s perception can be a good a thing, it also can get in the way of having a great friendship, learning something new, and Just being happy. Today’s technology is very friendly in meeting new people on different sites like Backbone, Twitter, and Chattahoochee. We will write a custom essay sample on Change for the Better or any similar topic only for you Order Now Some peoples perception of meeting new people with technology that are around the world will get rid of their local cultures, traditions, and control over their cultures communication (Borderer, Borderer Swollen, 2010, peg. 12). What people don’t get Is technology Is one of the ways we learn the most about a culture. A way to get more respect for your culture Is to share It to people and not to be afraid to show It. When making friends you don’t want to be the weird one, but for me seeing someone that Is so proud of their cultures Just makes me want to learn more about them. Plus you might be surprised that our cultures have some similarities and are part of the dominant culture. Having something in common is always a good base to a wonderful Friendship. Cultures in the world are what makes the world so interesting. So many different things we can learn and discover where things came from. Now some people are to proud of there country to even take the time to learn about another country because they thing its wrong and their cultures is the right way of doing things. All the different cultures have probably something in common with one an other, and you will probably find out that a lot of them Just a have some tweaks to make them different. Learning about a culture that you are going to go visit Is respectful to the people of that country whether they are Into the big tradition or not. In the end everyone is proud of their country’s accomplishments and what they contributed to make the world it is today. Outsourced is a great way on showing how your perception affect your attitude and happiness. While Toad just wanting a burger, he went to a Mac Dona’s to realize they don’t sell burgers. He meets a character, named Bob, who was in the same predicament that Toad was in but for much longer. Bob told Toad that it doesn’t get better until you accept Indian’s culture. Once Toad finally accepted the culture he wanted to learn more about it and found a way to communicate better with the people of India. Toad was a more happy person, and even found love during his months In India. When you totally accept something, whether it’s a different culture or It Is Just the way you look, you become a better and happy person. Perception Is a strong and powerful thing you use to view life situations. It Is always going to be with you whether you want it or not, and is something that we control our actions, and make up our mind about something we heaven full learned about. Perceptions can change your life for the better or for the worst. It comes down to how you take your perceptions and whether you let them change your life for the better. How to cite Change for the Better, Papers

Global Business Management Level on Consumers

Question: Describe about the Case Study of Global Business Management for Level on Consumers. Answer: Introduction Background of the Company Coca Cola India is known as one of the leading beverage company of India that is famous for offering healthy, safe and stimulating beverage options to the customers. Coca Cola entered in India in the year of 1993. Since then, they have developed an unmatched portfolio of beverages. Coca Cola along with its bottling associates is touching the lives of millions of Indians through a powerful network of over 2.6 million retail outlets. According to Drumwright and Murphy (2014), Coca Cola is the most favored and most sold beverage in the country. The system of Coca Cola India has already invested USD 2 billion till 2013. The management of the company has stated that they are planning to spend more another USD 5 Billion till the end of 2020. Currently the company has created direct employment for 25,000 people. However, according to Johnston and Finegood (2015), indirectly more than 150,000 people are employed under the organization through its huge procurement, supply and allotment system . One of the major reasons behind this success of the organization is its carefully developed work environment. Work environment of the organization is safe and sustainable creating plentiful chances for people of India. On the other hand the organization is also building sustainable communities in order to reduce environment footprint and improve healthy living. As mentioned by Feldman et al. (2016), Coca Colas most important community establishment program is Support My School program. Besides, some other useful programs implemented by the organization are Parivartan which is retailer guidance curriculum and women empowerment programs which is a part of the global 5BY20 movement. The research work is solely concerned about determining the key ethical and cultural issues of Coca Cola. In order to do so the researcher has undergone a wide review of the company reports and has thereby determined the associates of the company and the corporate social responsibility of the company towards those associates. The research work is very significant and important as well because in the era of globalization and advancement ethical and cultural aspects of an organization are very important. The road map of Coca Cola starts with their mission that is enduring. Missions of Coca Cola are to refresh India, to motivate moments of sanguinity and happiness and to develop value and make difference. Vision of Coca Cola serves as the structure for the road map and guides every feature of company business by recounting what they need to achieve in order to continue gaining sustainable quality growth. Background of the Issues In spite of being one of the most famous bands in India, recently the organization is facing several problems regarding its quality, resource utilization, market utilization and price-quality trade-offs. In India, several organizations are challenging Coca Cola for its mistreatment of water resource. As mentioned by ArlauskaitÄ— et al. (2013), Coca Cola has not only affected the quality of available water resources of India, but also affected the quantity of it. On the other hand, because of its waste extracts, Coca Cola was deeply criticized as they were polluting the close by fresh water, ground water and soil. These are considered as cultural issues and ethical issues of Coca Cola. As mentioned by Amaral and Meyers-Levy (2013), this problems developed by Coca Cola are also called as ethical issues as it is extremely affecting human health across the country. Due to the solid waste and water issues, communities living near the bottle plans in India complained about the c hannel of mire as fertilizer that is causing fitness and ecological damage. On the other hand, due to pesticides is soft drinks are also causing health issues. Another ethical issue was found when the organization was accused for providing dual principles in terms of their products and security events relating to human health with respect to USA, Europe and India. Research Rationale Coca Cola has always neglected the culture of Indian people which is a major constituent in deciding consumer actions and purchasing patterns. India is a country where people are keener towards the culture. According to Hastings and Domegan (2013), people of India are not so flexible do adopt the sudden change. In India, uncertainty avoidance is indexed at 50 that clearly show that people are sensitive towards exploitation. As a result, in spite of being one of the most famous brands of India, Coca Cola is facing several issues in some parts of the country. In recent time, due to sheer negligence the organization has faced a ban in the state of Kerala, India. In recent times, Indian Parliament banned the sale of Coke and Pepsi that have hampered the brand image of the organization. In India Coca Cola was the most famous beverage company. However, in last few years they have lost their leading position in India. As the organization was unable to properly handle cultural and ethical issues, they lost market share in India. First time in the history, they had to close three production units in India. In the first quarter of 2015 they had a 10% of market share. However, till the end of 2015, Coca Cola had only 5% market share in India. It is strongly believed that this decline in market share is the reflection of those issues that Coca Cola is facing in India. Therefore, it was highly important to conduct this research in order to find out a solution for the organization so that they can deal with the issues and can improve their brand image. Research Aim Aim of the research is to analyze the cultural issues and ethical issues faced by Coca Cola in India. This research will also serve to find out solutions for Coca Cola so that they can improve their current market position in the country. Research Objectives To analyze and point out major cultural and ethical issues of Coca Cola in India To figure how the issues are affecting the brand image of the company To find out what Coca Cola is doing to deal with these issues and whether those steps are helping or not To recommend further solutions to Coca Cola Research Questions What are the major cultural and ethical issues faced by Coca Cola in India? How the issues are affecting brand value of the organization in India? What are steps taken by the company to deal with these issues? What Coca Cola can do further to minimize and eliminate the issues? Literature Review How cultural and ethical issues affect MNCs Each business organizations that are doing business in foreign countries have to be conscious of, and open to the nations culture and ethics. Companies that has successfully shown respect and understood the cultural and ethical aspects of a country, has become more successful than their counterparts. According to Lee et al. (2013), finding out the best way to market products and treat customers is the biggest problem faced by multinational companies in foreign markets. As mentioned by Hofstede, culture is defined as a collective programming of the mind that differentiates people of one category from those of another category. On the other hand, culture and ethics are also viewed as a combination of two layers which are visible and hidden. Visible means behaviors that can be seen like clothes and eating habits. On the other hand, hidden factors such ethnicity and national identities which are not overt all the time, but can go wrong sometimes. Ethical Issues faced by MNCs Multinational corporations are companies that mostly control or own production or service benefits outside the country that they are based. As a result of vast globalization, many business companies are venturing abroad in order to gain more profitability by taking advantage of cheaper raw materials, larger markets and low labor cost. MNCs operate across several countries where they face different laws, cultures, ethical practices and social standards. According to Metzger (2014), currently there are approximately 45,000 multinational companies that are operating worldwide. Growth of those multinational companies does not only depend on the quality of their products. It is also important that those companies are maintaining the cultural and ethical backgrounds of that country. Most of the multinational ventures fail as they ignore culture and ethics of countries and try to force their own rules and regulations. Some major ethical issues faced by multinational companies are here by me ntioned below. Issues related to remuneration Whenever a multinational company venture to other countries, does not matter whether that country is underdeveloped, less developed or developed, demand of fair remuneration practices has always been the issue. Famous business organizations such as Nike, Wal-Mart, and Reebok were found accused of such issues in several countries. In the year of 1998, through am investigation that was held into Nikes subcontracted factories in Vietnam, it was found that employees were paid $1 per day (Singh 2015). Average monthly wage of the employees were only $48 and average yearly income was nearly $600 which is half the average income in Ho Chi Minh City. Same thing was happed when Wal-Mart was found providing 31 cents per hour wages to its employees in Honduras Issues related to environmental damage An unpublished research done in United Nations has found that worlds biggest MNCs could lose one-third of their total profit if they were asked to pay for pollution and other damages they did to the natural environment. Another study that was conducted by Trucost which is a consultancy located in London found the estimated combined damage done by MNCs which was worth $2.3 trillion. This figure is bigger than the national economics of seven biggest countries in the world. Figure 1 shows clearly how the companies have affected the environment. The biggest problems are faced by less-developed and developing countries. In developed countries rules and regulations related to environment protection are strict (Dolan 2015). It is seen that most of the MNCs that belong from a developed country look to venture in under developed or developing countries because they offer sloppy environmental standards. Figure 1: Environmental damage by multinational companies (Source: Gaither and Austin 2016) Compliance related to employment Among several business issues, employment compliance is another issue that MNCs faced while doing business in foreign countries. Especially in India, this problem is bigger than any country in the world. Companies that overlooked this issue suffered critical consequences. There are three main reasons that are causing this problem in India. First of all in India there are more jobs that employees. In any business organization, especially in MNCs experienced employees are always welcomed (Mourad et al. 2014). However, there is not enough number of such employees. Besides, in India it is very common that a junior employee starts his career in an MNC and then using this resume booster they quickly get another job. On the other hand, poaching is widespread in India that shows that competitor companies actively solicit best employees of other organizations. Ethical issues of Coca Cola in other countries In spite its immense popularity all over the world; it has faced several ethical issues in some countries. All over stock price of the organization was affected several times due to ethical issues that were associated with the company. In the year of 1999, a problem occurred in Belgium when few children fell ill after drinking a Coca Cola product. Countries such as Netherlands recalled all the products (Jackson et al. 2015). In France, nearly hundred people became sick after consuming Coca Cola products. It was found that those products had mold in it. Every single product of Coca Cola was banned in the country until the issue was completely solved. In both of this cases it was seen that Coca Cola management was slow to act and that is why; their reputation was further diminished. Ethical and cultural issues of Coca Cola in India According to Shemwell (2016), business organizations that do not learn from their previous mistakes are bound to repeat them in the future. Coca Cola is such an organization that has not learnt anything from Plachimada which is a village in Kerala. In that village, a campaign leg by community people forced the organization to close its plants in the year of 2004. Besides, the organization also faced issues in village Kala Dara, located in Rajasthan. Kala dara is known as a large village where agriculture is the main source of income. In the year of 2000, Coca Cola established its bottling operations plans in Kala Dara. Within a year of that establishment, the local people started to notice a huge decline in groundwater levels. A place where the agriculture is the main source of income, loss of ground water is equal to loss of income. As a result of this situation, people had to walk 5-6 kilometers to fetch water. That is why; community of the village organized itself to challenge Coca Cola for worsening the water condition in the area. Instead of looking into the matter, the management of Coca Cola denied any wrong doing and blamed outsiders for increasing community antagonism (Powell and Gard 2015). In this situation, the community Kala Dara along with the villagers of Plachimada and Mehdiganj gained tremendous international support. Mostly the students around the globe came forward to support the villagers. The most successful campaign of that time was conducted in University of Michigan in the US. India Resource Center represented the issues of India and placed Coca Cola on probation. Later, after investigating it was found that Coca Cola in the Kala Dara region overexploited ground water levels (Black 2015). As a result, significant impacts were seen in water situation in the area. After the investigation, four recommendations were provided to Coca Cola which are, transport water from closes aquifer that is not stressed, preserve water from low-stress regions, reestablish the plant to water-surplus area and close the current facility in the area. Response of Coca Cola: Response of Coca Cola related to this issue was also unethical and dishonest. After the campaigns began, the management of Coca Cola could have stopped the extraction of water. Even after getting the assessment they company did not stopped their operations in the region. With the facts, data and consequences in the hand, the management of Coca Cola decided to continue the operations in the same manner (Austin and Gaither 2016). On the other hand, the organization refused to share the environmental influence report based on the investigation for Kala Dara. They stated they can no share those documents because of legal and strategic confidentiality. After the assessment, the management of Coca Cola sent a letter to the University of Michigan where they failed to mention the fourth recommendation which was to shut down the bottling plant. In the letter, they mentioned that the plan is meeting their internal standards. However, this claim of the Coca Cola management was diminished when six of their plants were surveyed (Greenfield 2016). None of those plants actually meet the company standards for waste management which is also known as TCCC standards. Another ethical issue was found when Coca Cola in the letter mentioned that its bottles are in acquiescence with the Indian Government and regulatory agencies. However, it was found that in those six plants, treated effluent discharge levels did not met the standards of Indian Government. Corporate social responsibility or a scam? Coca Cola management announced its rainwater harvesting initiatives in India. They also claimed that within few years they will become water neutral in India. After the scandals and Kala Dara, the organization announced that it has recharged six times the amount of water that it has exploited. Then the management of Coca Cola was asked to share evidence related to this claim (Taylor 2014). However, they did not provide any data. On the other hand, in the letter to University of Michigan, they said that they will establish measuring devices to show the amount of water they recharged. However, they did not install any device to measure and verify amount of water they recharged. On the other hand, Local communities of Rajasthan are well experienced in rain water harvesting. Most of the communities in Rajasthan are harvesting rain water long before Coca Cola started it. Those communities claimed that Coca Colas rain water harvesting structure is useless. They also claimed that the compan y announced this initiative only to show a response to campaigns against its water mishandling. In the TERI assessment it was clearly mentioned that all the recharge shafts that were visited by the investigation team were in ramshackle situation. Effect of ethical and cultural issues on brand image Marketing and business ethics are seen as the sum of consistent behavior to deal with the relationship between the companies and all stakeholders. Marketing and business ethics regulates whether the business operations and activities will bring benefits to customers and society. According to Pendergrast (2013), The Prima Facie Duty Framework is there to dictate marketing and business ethics that includes loyalty, thankfulness, impartiality, self-enhancement and non-maleficence. Nowadays, customers are more concerned with sustainable behavior of the companies. If a business organization is using unethical ways to run its business which is affecting cultural background of the region or country, then consumers will decline products and services related to that company. For example, in hospitality industry customers carry a long-term vision and wish for environmental issues, sustainable improvement and social accountability. Customers strongly expect that with the expansion of a hotel brand, their decisions should contribute to the sustainable development of the society. Below figure clearly shows that consumers are the essential to study the relationship between marketing and business ethics, customers gratification and brand image (De Mooij 2013). Brand reputation helps to develop a good brand image in the minds of the consumers. Figure 1: Relationship between marketing and business ethics, customers gratification and brand image (Source: Daz et al. 2013) In order to understand the relationship between business ethics and brand image, Kottlers 3i model is described below. According to Pealoza et al. (2013), Kottler redefined business marketing as a consonant triangle of brand, positioning and differentiation with the 3is brand identity, brand image and brand integrity. Positioning is an aspect that helps consumers to become cautious of an inauthentic brand. On the other hand, Differentiation can be called as DNA of a brand that reflects true integrity of brand. This is considered as strong evidence that an organization is actually delivering what it promised. It is extremely important to deliver the promised products and services for satisfying the company. The tangible content of brand image As mentioned by Adekola and Sergi (2016), brand image of an organization mostly depends of tangible content an intangible contents. Tangible contents of brand image includes product image, image related to environment and social image. Because the presentation image recounts with the measure of process and effectiveness of the brand, mainly establishing by sales, proportion of profit to capital and return on assets (ROA), investigating the effects is multifaceted and time-consuming, but also related to monetary confidentiality. However, from the media reports of Meadin ,after the event of illegal cooking oil and unsanitary bed linen, hotel business has reduced within a certain time. Through the medium of customer, business ethics could influence hotel brand image from the aspects of product issue, environmental issue, social issue and staff issue. To assess the impaction there are many methods, the most operative and straight way is to assess the brand standing. Brand standing is one of the brand powers, meaning the degree of customers gratification and faith for the brand. Cultural issues faced by MNCs in India Attitude towards authority Indian society places a high importance on authority and status. It is evident that without understanding valuable insights and suggestions of Indians it is impossible to become successful in Indian markets. Concept of time India is known to be a polychromic culture, in other words, people tend to change significances dependent on their importance and methods towards punctuality are relaxing. Most large universal managements require obedience to firm limits and fast decision-making, so they brawl to cope with the idea that when doing business in India, time cannot be measured and is not unconditional (Rowlinson and Hassard, 2014). Cultural consciousness training can help you better comprehend Indian thoughts of time and grow policies for dealing with them. Adherence to rules India has a high level broadmindedness to indecision and has fashioned a civilization which runs on the foundation of a set of expectations. It usually receives social protocol and standards in its place of rules and guidelines. Even though rules do exist, the low level of obedience to them generates enormous contests for organizations setting up industry in India who are obligatory to follow a set of home-country guidelines. Developing Relationship The Indian commercial philosophy emphases a lot on relationship and trust building rather than working hard and quick towards detailed business purposes. A Doing Business in India cultural consciousness classification helps you to cultivate approaches to evade the huge hindrance, deferred schemes, failure to reach palpable results and overall clash as a result of different partialities for connections and tasks and procedures (Gopinath and Prasad 2013). Level of English Most academy students and Indians living in main metropolitan centers have a very high level of English. Understanding Indian English is extremely stimulating, however, as a result of the dissimilar terminology and vocabularies as well as heavy inflections. Most of the foreigners are uninformed of these variances and expect interactions with Indians to be humble. Instead, many global administrations erroneously understand the Indian English they use to be a result of poor schooling and linguistic abilities. Being conscious of Indian English can help you decrease misapprehensions. Style of interaction Indians have a partiality for unintended, high context communication. In other words, Indians fancy to see the whole picture, place a high significance on the impact associations, body language and sentiment have on announcement and will often avoid saying no. The variances in interaction style can cause a large problem to overcome for somebody who is used to interact in a more straight and low perspective way (Pealoza and Chvez 2016). Accepting the cultural variances which exist when doing trade in India is only the first step. Transnational administrations must also comprehend the what, why and how behind them to grow approaches to successfully handle these social differences. A Doing Business in India-cultural awareness exercise program will help companies to exploit the enormous occasions and welfares of doing business in India. On the other hand, it will also help to cultivate an intercultural capable labor force that gives the company an enormous benefit in this severely competitive global world. Where Coca Cola was wrong Coca Cola management neglected cultural and ethical values in India. However, it is evident that any multinational organization is bound to make mistakes while expanding their business in any other country. Success of that multinational company depends on how they respond to those mistakes. According to Drumwright and Murphy (2014), in such situations leaders of the organizations must take the blame and should communicate directly with the stakeholders. Quick response must be exhibited to solve problems and evidence must be provided that they organization is making changes so that such mistakes never take place again. On the other hand, Coca Cola did neither of these steps. They initially denied the claims of Kala Dara people. Later when it was proved that the company was over exploiting ground water, then the management of Coca Cola made false promises. They claimed that they have recharged the ground water; however, did not provide any evidence of that. In spite of being told to sh ut down the bottling plants, they continued to operate in the region. Besides, in the name of corporate social responsibility, the company was also running a scam. They were doing nothing to harvest rain water. It was only there to distract people from the fact that Coca Cola neglected each cultural and ethical rules and regulations of India (Johnston and Finegood 2015). That is the only reason that Government of India had to interfere and ordered the company to shut down several of its plants and facilities. Research Methodology Introduction The current chapter is mainly focused on the appropriate selection of techniques and methods in order to carry out the research project. It has been identified that the research methodology plays a very crucial in the success of any research work. It helps to adhere with the current techniques that lead towards the most effective outcomes. It has been observed in various research works that a wrong research methodology has completely turned the research findings toward the wrong direction. In the current context, the research methodology will be most helpful to point out the techniques that would be essential for analyzing the cultural and ethical issues of Coca Cola in India. The major techniques that would be useful to carry out the current research are research philosophy, research approach, research design, sampling size and technique, data collection method and data analysis techniques. In addition to that, the research would be also capable enough to indicate the ethical consid eration, limitation as well as future scope of study. Therefore, it is evident that the methodology chapter will be proved most imperative part of entire research. Research Onion: Figure 2: Research Onion (Source: Bazeley and Jackson 2013) Research onion immensely helps the research work in the context of fabricating the proper research methodology with several appropriate stages. The research methodology is based on basically three particular research philosophies which are ontology, epistemology as well as axiology. In order to fabricate the pathway of the research along with carrying out the research work is highly depended on the proper understanding of philosophy. The research philosophy dictates that the methodologies must be selected in a consecutive way. It has revealed that research philosophy is immensely depended on the definition. The selection of the research philosophy thereby initiates the starting point of the selection of the research approach. According to the research onion, the second step includes the selection of appropriate research approach. The third step of research onion focuses on adopting the most appropriate research strategy. At the same time, the fourth steps of the research onion work on formulating the exact time horizon for the entire research work. The fifth step of the research onion mostly focuses on the identification of the data collection method. Therefore, it can be evidently identified that the research onion creates an impressive set of steps, which determine different sets of data collection. Research Philosophy: Research philosophy is one of the most important research methods as it helps the research to maintain a proper perception as well as focus throughout the entire study. There are generally four types of research philosophy, which are mostly used in various research works. These philosophies are interpretivism, realism, pragmatism as well as positivism. Interpretivesm philosophy extensively focuses on the various differences of the respondents and research participants (Flick 2015). At the same time, the realism immensely focuses on the current belief as well as reality in the environment. On the other hand, the pragmatism research philosophy focuses on the effective application ideas of the respondents. Positivism philosophy helps the research work to maintain a scientific pathway throughout the entire research. It helps to undertake the research activities focusing on the most unbiased research findings so that the research outcomes could not be influenced by the human emotion. In addition to that, positivism philosophy helps the research work to attain most realistic as well as relevant research results which will be most useful in the context of identifying the business opportunities (Panneerselvam 2014). In this context, it is evident that positivism philosophy would be most effective to analyze the cultural and ethical issues of Coca Cola in India. That is why the positivism philosophy will be selected for this particular research work. Research Approach: Research approach is another major methodology which helps the research work to maintain a proper course of action throughout the study. There are two research approaches which are generally practiced in the academic research sector. These research approaches are deductive approach as well as inductive approach. Deductive approach is highly focused on testing the research hypothesis in order to investigate their relevance against the respective research context. Deductive approach uses the empirical data to identify the true or false nature of any given research hypothesis. This way the research work can identify the correct hypothesis and adhere to them to obtain proper research findings. On the other hand, inductive approach focuses creating new theory from the collected research data. Inductive approach focuses on underlying design and pattern to discover new theory from the research work (Mackey and Gass 2015). As the current research work has nothing to do with discovery of new theory, it is evident that inductive approach is irrelevant for this particular research work. Therefore, deductive approach will be selected for analyzing the cultural and ethical issues of Coca Cola in India. Moreover, it will help the research work to attain the most realistic research findings by evaluating various business aspects in thorough manner. Research Design: Research design is another crucial methodology for any research work with regards to identifying and undertaking the proper set of research activities. This particular research technique also helps to guide the research activities in proper way so as to attain most satisfactory research outcomes. There are three types of research designs, which are highly popular in the academic research field. These research designs are exploratory, explanatory as well as descriptive research design (Lewis 2015). Exploratory research design is mostly used, where the research aim is not mentioned and the research work has to explore the research aim through the research activities. At the same time, explanatory research work is mostly focused on explaining the confusing and incomplete research aim throughout the entire research work. On the other hand, descriptive research work is practiced for describing the research aim through every research activities. This particular research design prompts the research activities to undertake a descriptive approach to individual course of action. This particular research design helps to attain most descriptive as well as evaluated research findings so that it can provide a detailed understanding of the cultural and ethical issues of Coca Cola in India. Henceforth, descriptive research technique will be used for analyzing the cultural and ethical issues of Coca Cola in India. Sampling size and Techniques: Sample refers to the group of selected respondents that reflects exact perception of the population at a whole. There are numerous techniques of sampling used in the research work. However, all of the research techniques are mainly categorized in two basic types, which are probability sampling techniques as well as non-probability sampling techniques. Probability sampling techniques is used for selecting the sample by bias (Cleary et al. 2014). The level of biasness differs from technique to technique. On the other hand, non-probability sampling technique selects its sample through random process so that there are no human influence can contaminate the research findings. Although, the research work is focused on shunning the human influence, it is observed that the necessary information regarding the cultural and ethical issues of Coca Cola in India, can only be acquired from the employees or managers of Coca Cola. Therefore, it is evident that the research work must choose its sampling technique through non-probability sampling technique. In this context, convenience sampling technique has been used for collecting quantitative data and snowball sampling technique will be used for obtaining qualitative data. There are 65 employees will be selected for the quantitative data collection and 3 managers will be chosen for qualitative data collection. Data Collection Technique: There are two types of data that are collected in order to conduct any research work. These data are primary data as well as secondary data. Primary data refers to the information, which are obtained from the fresh source, which reflects the current scenario on the research topic. On the other hand, the secondary data refers to the information, which are collected from past published literature such books, journal articles, newspapers as well as internet. As the primary data can be used for analyzing the cultural and ethical issues of Coca Cola in India, this particular research work will be focused on collecting and interpreting primary data. At the same time, both the primary data and secondary data can be categorized in two styles, which are quantitative data as well as qualitative data. Quantitative data refers to the information, which are collected focusing on quantity nature (Cleary et al. 2014). These data are usually expressed by rates, percentage as well as ratios. While, on the other hand, the qualitative data refers to the set of information, which are collected focusing on quality attribute. These data reflects the styles, patterns as well as reasons of any given context. The research work will collect both quantitative data as well as qualitative data in order to analyze the cultural and ethical issues of Coca Cola in India. The quantitative data will be collected by survey questionnaire, while the qualitative data will be collected from the interview session. Data Analysis: Data analysis is one of the most important research methodologies that immensely help the research work to acquire the most relevant research findings. The data analysis technique shapes the entire outcome of the research project. That is why the research project must choose most effective data analysis technique (Punch 2013). In the current context, descriptive statistics will be used for interpreting the quantitative data. The descriptive statistics will be highly helpful to interpret the data with the help of central tendency, dispersion as well as variance of the collected dat. On the other hand, the qualitative data will be evaluated by the observational analysis. The observational analysis will be most critical to grasp the gist of the expert opinion that will help to conclude most realistic data findings. Ethical consideration: Every research work must maintain several ethical principles that would be helpful to conduct the research work with limited hindrance as well as smooth fashion. In addition to that, ethical consideration is also quite effective to uplift the standard of the study (Gajjar 2013). This particular research work will maintain a respectful as well as friendly environment throughout the research work. Every participant will be treated with proper respect and necessary autonomy. In addition to that, the research project will not use any kind of force or illegal activities during the study. The participants will be only involved when they had given the full consent. Moreover, the respondents will not be asked any personal question. Throughout the survey as well as interview, the research project will be focused to maintain a professional as well as neutral attitude. In addition to that, the research project will properly abide by the Data Protection Act, 1998, which states that information must be protected from being breached. The research participants will maintain a strict policy with respect to sharing any sensitive research information to the third party. Moreover, the research work will not receive any kind of monetary benefits from the third party. Added to that, the study will not collect any data from the promotional websites. Summary: The above-discussed chapter will be highly useful for identifying the most effective methodologies for the current research work. The research work will be conducted with positivism philosophy, deductive approach as well as descriptive design. At the same time, convenience sampling technique will be used for the quantitative data collection and snowball sampling technique will be used for qualitative data collection. Both of the quantitative and qualitative primary data will be collected to grasp the understanding of the cultural and ethical issues of Coca Cola in India. In addition to that, descriptive statistics will be used for analyzing the quantitative data and observational analysis will be used to evaluate qualitative data. The research project will be able to maintain every ethical consideration with greater attention. These methodologies will be highly useful to develop the appropriate research path. Therefore, it is evident that this particular chapter will be essential for achieving the success for the entire research project. Reference List: Adekola, A. and Sergi, B.S., 2016. Global business management: A cross-cultural perspective. Routledge. Amaral, N. and Meyers-Levy, J., 2013. The Effect of Construal Level on Consumers Anticipations Involving Ethical Behavior. NA-Advances in Consumer Research Volume 41. ArlauskaitÄ—, E., Sferle, A., Arlauskaite, E. and Sferle, A., 2013. 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